Disney / Membership Know How - compilation

We produced five engaging “edutainment” films for Disney Vacation Club Members, designed to answer common questions in a simple, entertaining, and easy-to-follow format. Titled "Membership Know-How," the series featured dynamic, whiteboard-style presentations with playful illustrations of Disney-themed elements. The visual storytelling seamlessly incorporated Disney icons and landmarks, all enhanced by a lively narration and a musical score that perfectly aligned with the brand’s spirit.

I co-directed the pieces with Alicja Jasina

Black and white illustration of a man with arms crossed, surrounded by glittering stars, with a hand drawing on the bottom right.

This project for Disney was developed for internal use. 

To see the full films request us a link here

Cartoon of four people, two children and two adults, looking over a boat's edge, with one adult using binoculars and wearing a hat and backpack, all dressed in outdoor gear.
Four people standing in front of a castle with towers and flags, depicted in black and white cartoon style.
Illustration of a man with a child and a woman with a young girl in front of buildings and a large dome.
Line drawing of a man, woman, and a unicorn. The man is shirtless, wearing yellow shorts, sunglasses, and a red cap. The woman is in a swimsuit with a cover-up, standing with one hand on her hip. The unicorn has a snorkel and mask, and a ball is under the woman's foot.

Early Design Concepts

A cartoon illustration of a woman with long black hair, wearing yellow and white polka dot pants, hanging from a string with a Mickey Mouse-shaped balloon, smiling and holding onto a string. Nearby, a smaller girl with curly hair, wearing a red dress, is swinging from another string, with sparkles around her. In the background, a cute sun with a smiling face is shining, surrounded by clouds.
Drawing of a young man in casual clothing with a backpack looking at a cartoon character in a hot air balloon resembling Mickey Mouse's head, with sparkles and stars around them.
LucasBorras - DISNEY -Illustration of a family group of five members, two adults and three children, standing together. The adults are dressed casually, and the children are smiling, each with backpacks.

Design

LucasBorras - DISNEY - Animation of diverse people with different hairstyles, clothing, and facial expressions, including a character wearing a yellow vest and hat.
LucasBorras - DISNEY - A family of four dressed as tourists, with yellow and black clothing, standing together and smiling, with two of them holding binoculars.
LucasBorras - DISNEY - Line drawing of a family on the beach
LucasBorras - DISNEY - Collection of diverse illustrated women with different hairstyles, clothing, and accessories, some in profile or side view, on a white background.
LucasBorras - DISNEY - A cartoon drawing of an island with a water slide, palm trees, barrels, and a small structure, with clouds in the sky and water surrounding the island.
LucasBorras - DISNEY - Black and white drawing of a castle with multiple towers, flags, and a large gate.
LucasBorras - DISNEY - Line drawing of a dining room scene with a round table, two chairs with cushions, hanging lamps, and floating kitchen utensils and cups.
LucasBorras - DISNEY - Black and white line drawing of a small island scene with three palm trees, large rocks, and a hut with a thatched roof in the background under two clouds.
LucasBorras - DISNEY - Colorful illustration of a tropical vacation scene with a modern house, palm trees, and people playing and relaxing outdoors.
LucasBorras -Four people standing together on a white background, with yellow dollar bills falling around them. They are dressed casually, each with a different colored shirt featuring a Mickey Mouse silhouette, and are carrying luggage or backpacks.
LucasBorras - DISNEY - Line drawing of a modern living room with a sofa, coffee table, chair, side table, floor lamp, ceiling pendant light, bar stools, and indoor plants.
LucasBorras - DISNEY - Five cartoon fish and a turtle swimming in a group
LucasBorras - DISNEY - Illustration of a multi-generational family standing together, with a woman, a tall man, a girl, and a young boy, smiling and engaging with each other.

See more related projects below

LucasBorras - BABYGAP - Two children with a woman at a city park fountain, surrounded by seagulls, with buildings and street lamps in the background.

Baby GAP

LucasBorras - A minimalist design featuring a small blue horizontal line in the center of a white background.

Novartis Biomaker

LucasBorras - CASPER- Computer screen displaying a website for the Casper 100 Night Trial, with a bed, moon, and stars background, and a risk-free badge. Surrounding with a cat, coffee mug, papers, and a person's arm using a mouse.

Casper