7up / It takes skills to chill

VaynerMedia offered me the chance to direct and lead a 7UP campaign that brought together many of my favorite elements: motion-control cameras, cel animation, epic slow motion, and CGI.

Working with The Garage, we shot and build all th camera tricks. Even a custom-built water tank holding more than 1,000 gallons. Our lemons and limes actually surfed the wave! And the best part? Getting Fido Dido to ride it like John John Florence at Trestles. Talk about refreshing!

LucasBorras - 7UP - A cartoon drawing of a person holding a bottle, with three smaller versions of themselves, each with wavy hair and different accessories, and a large fish above them.

Styleframes

LucasBorras - 7UP -Green and purple balls submerged in water with bubbles and splashes, sunlight reflecting off the water's surface.
LucasBorras - 7UP - A close-up of a soda can submerged in water with splash effects, surrounded by splashes of lemon and lime slices.
LucasBorras - 7UP -Lab setup with scientific equipment, including a camera, robotic arm, and pipette, positioned over a white table with a glass of water.

BTS

LucasBorras - 7UP -Two men stand next to a large, illuminated tank with a robotic arm and multiple monitors, surrounded by wires and equipment, in a studio or laboratory setting.
LucasBorras - 7UP- A man working on electronic equipment at a workstation with tools and screens, in a dimly lit workshop or lab environment.

See more related projects below

LucasBorras - CAROLINA LEMKE - A young woman with braided hair and sunglasses, holding her sunglasses with her right hand, is looking at the camera. The background is plain, and the image has a graphic overlay of white abstract shapes and lines.
LucasBorras - COMFORT COLORS - A young man smiling in a kitchen, wearing a beige t-shirt with a colorful 'Sunday Funday' print and text overlay that says 'New Shirt, Old Soul'.

Comfort Colors

LucasBorras - LOGITECH - Overhead view of a workspace with a person using a computer mouse and keyboard, surrounded by various objects including a laptop, lamp, plants, candles, and decorative items on a white desk.

Logitech

LucasBorras - BAZUKA- Child diving into a swimming pool at an indoor pool facility.

Bazuka

LucasBorras - FIRST HAWAIIAN BANK -A young man in a gray t-shirt drinking from a plastic water bottle outdoors on a sunny day.

First Hawaiian Bank