Bazuka / Bazuka that verruca

I teamed up with Bray Leino UK to direct a campaign for Bazuka that blends reality with an animated wireframe world. We combined above- and below-water shots in an indoor swimming pool, enhanced by precise graphics and 3D wireframe sculptures. The result? A sleek, modern campaign that audiences loved it so much, it’s been renewed for broadcast and continues to run to this day.

A person diving into a swimming pool, viewed from the poolside with other swimmers in the background.
A digital wireframe rendering of two hands clasped together, set against a futuristic grid background with a teal hue and holographic effects.
Two young girls in swimsuits at a poolside or beach, with large windows and possible boats in the background.
Light blue background with a radiant, star-like light burst at the center.
A box of Bazuka Extra Strength gel for verrucas and warts, with text highlighting its purpose, unique formulation, and water-resistant protection, against a digital, futuristic background.
Underwater view of someone wearing socks and climbing a ladder in a swimming pool.

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